We all have our favourites. And of course, recognizing our favourites from even long distances is not a task per se. In a way, we know how our favourite good is packed, the symbols and even the colours associated...

The story dates before online streaming platforms ruled our television screens. Those weekends we used to wait for a special movie screening on our favourite television channels. Of course, not all is lost. Majority of the...

The world is a global village, said the renowned Canadian Professor Mr. Marshall McLuhan. Thanks to the modern-day electronic and digital communication networks for knitting the strands across various continents to develop...

Coronavirus: A pandemic or a branding opportunity? Besides spreading a sense of fear in every individual alive, coronavirus outbreak has completely changed the way we live. The non-affected and precautious ones often describe...

With the United States Presidential elections right around the corner, the battle anxiety is accelerating in full force. Tussle between Republicans and Democrats is turning red. Notably, this year’s elections are expected...

Put simply, the hospitality industry covers a broad range of activities and businesses with the ultimate aim to satisfy the consumers. The services connected with leisure and customer satisfaction is taken into account,...