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Recently, two Fashion houses announced that they amicably resolved the issue related to new graphic design of the Balmain monogram and the “LB” logo of the Biagiotti group.
The logos of Laura Biagiotti and Balmain Paris are similar to each other. The design of Balmain Paris shows circular logo inside of which the letter “B” and a woven-in “P”. It refers to Pierre Balmain, the brand's founder. The “LB” logo is also designed under the name of Laura Biagiotti. “B” is written by “L”. The social media pointed out the similarities between BP and LB logos.
A brand identifies a specific product or company. Trademarks are also called service marks to represent and protect a brand. The Biagiotti Group maintains trademark registrations for the “LB” logo, in the European Union, for use on garments, bags, footwear, and eyewear, among other things. Whereas Balmain Paris is a French luxury fashion house. It was founded in 1945. It has stores in New York, Los Angeles, Las Vegas and Miami.
A year ago the Paris-based brand debuted a newly styled wordmark and logo designed by Paris-based creative studio, Adulte Adulte in conjunction with Balmain’s creative head Olivier Rousteing. They used the logo on bags and t-shirts.
It is not clear how the two Fashion Giants settled the matter. These days the fashion industry is very protective about their Intellectual Property Rights. Suddenly this case solved silently is causing thousands of questions in the mind of fashion lovers.