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Alert! Alert! Stormy weather continues to hover over the TikTok land. First, the ban slap by various nations owing to its Chinese origin and now, a patent infringement lawsuit by a rival company, Triller.
Since its incorporation, the TikTok popularity has gone overboard, such that, even if not every user makes videos, almost 80% of the world population views them for entertainment purposes. Launched in 2017, the video-sharing social networking application is developed by one Beijing-based company, ByteDance. Previously another rival known as Musical.ly used to rule the lip-synching video-sharing world. Just as any rich businessman would do, TikTok played its cards and entered into a merging agreement with Musical.ly in August 2018. Undoubtedly, a well-planned commendable step and since then the application is soaring high. Market operations in over 150 countries with a language reach more than 75, the application accelerated from the ground to being the top-most downloaded.
Last week, Triller, most-correctly described as a competitor in the video-sharing and content creation world, sued the 3-year old Chinese company for patent infringement. The ‘YOU DO YOU’ tagline marketer filed the lawsuit before U.S District Court of Western Division of Texas claiming that, TikTok infringed its U.S. Patent No. 9,691,429 covering “systems and methods for creating music videos synchronized with an audio track”.
In point of fact, about 6 claims are raised against TikTok including one alleging, the application allows the users to “extract…portions of each take of the plurality of captured video takes to be used for sections of the selected audio track, the extracted portions forming the subset of the plurality of video takes”, plainly pinpointing on the Green Screen Video feature offered by TikTok. The complainant has attached its focus primarily on this effect rolled out by the Chinese application last December. Another one states, TikTok permits “playing the selected audio track while each video take the plurality of video takes is captured.”
Order in the form of injunction against patent infringement together with unspecified damages has been prayed before the Hon’ble Court by Triller.
Call it common-knowledge, everyone is aware that TikTok is not the only application offering video making with audio tracks, allowing users to lip-sync on them. Not to deny, TikTok is definitely the first one to gain such admiration and success accommodating more than a billion users. Let’s stay tuned to find out how TikTok crosses this hurdle.