SONY’S PS5 TRADEMARK STANDS OPPOSED


Prabhjot Kaur 17/10/20 #copyright #patent #trademarks #brandprotection #infringement #trending #blogging #intellectualproperty #IPR #IPRinfo #IPlaw #IPRrights #Trademarkclickcom #IP #lawfirms #lawyers #legalmarketing #entrepreneur #Sony #PS5 #IPO #DelhiHighCourt #videogames

Celebration bells are ringing all around the world! Is it because of the upcoming festivals? Probably. But it looks like that those into the gaming world have all the more reason to celebrate. Sony is just a few weeks away from unveiling the latest and the much-anticipated PS5. As it seems, Christmas came early globally for gaming enthusiasts. Alas! Rumors suggest it will be a long Halloween in India. For a start, neither did Sony announce the expected release of the long-awaited PS5 nor waking up to good news on November 12th looks like a possible event. As the media report suggests, all this delay could be courtesy of a third-party trademark application filed under the same name “PS5”, months before Sony.

A report by the Mako Reactor confirms that one Delhi-based individual Hitesh Aswani apparently filed a trademark application for “PS5” last year in October. The application bearing number 4332863 under Class 28 is intended to cover an extensive range of goods including consoles, video-games, toys, model toy figures and their radio controllers, dice games, card games, amongst numerous others. The same is visible on India’s Official Trademark Public Search website and evidently; Aswani’s application was filed 4 months before Sony. As of now, both the applications stand opposed. Strangely, not just by the Registry but also Aswani, perhaps to strengthen their legal position in a war against the tech-giant.

Similarly, Sony Interactive as well came up with an elaborative opposition highlighting their prior rights, their undisputed goodwill, and their trans-border reputation. The opposition stated Sony’s rights have been “unequivocally acknowledged and recognized the world over”. Looks like the brand is not backing off without making Aswani realize who he is in a war with.

Is this the entire reason for a delayed launch? Sony kept its mouth mum when asked about it. A Sony’s spokesperson on behalf of its Indian-arm said, “Thank you for bringing this to our attention, however, we have no comments at this stage.”

On the face, it appears to be a major impasse for Sony however the legal experts carry rather a simplistic view. We believe, once Sony establishes its well-to-do goodwill and reputation, it shall be good to go. Without a doubt, the brand holds a much better position in the market; a little delay will be all it has to pay for. We, along with a million other Indians are hopeful to be welcomed soon with a positive surprise.

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