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With the United States Presidential elections right around the corner, the battle anxiety is accelerating in full force. Tussle between Republicans and Democrats is turning red. Notably, this year’s elections are expected to be quite different from the previous years. In usual, by these times, the streets in the super-power are over-crowded with campaigners and supporters, but now, in a world where COVID-19 exists, the only medium to conduct rallies is solely via digital networks. An update from last week concerning a new application by President Trump’s company lately captured attention of many. This time the Prez wants to trademark the word “TELERALLY”.
On July 14, Trump’s company DTTM Operations, LLC, filed a new trademark application for “TELERALLY” for services including “organizing events in the field of politics and political campaigning”. This seems like the only campaigning strategy to attract the voters in the novel coronavirus pandemic.
Coincidence or not, within a span of merely 3 days of filing the application, Donald Trump indirectly made use of the term “my first ever TELE-rally” in a virtual campaign. Since then, multiple telephonic and video rallies are broadcasted typically aimed at the voters residing in Wisconsin, Michigan, North Carolina and Arizona. As recorded by the facebook authorities, the viewership stands over 1 million. The President was heard saying, “Until it gets resolved, it’s going to be tough to have those big massive rallies”. Further adding, “But we’ll do it by telephone and we have a lot of people on the line.”
Well, nothing seems unusual till now. But as we look deeper into the application, a point of suspicion gets raised. Donald Trump holds two companies under his name, DTTM Operations, LLC, that is, the present applicant and also the registered-owner of all of Trump’s businesses and the business-related trademarks. Second, Donald J. President, Inc. concerning all his politics and campaign related affairs as well as trademark filings including the slogans like “Keep America Great” and “Make America Great Again”. Confusion much? What might be the intentions behind filing the present application under DTTM?
Ironically, back in 2017, Trump’s son and the present active head of DTTM Operations, Eric Trump made a statement before ABC News that “It’s important to keep separation of church and state.” By this statement, he was simply putting emphasis upon segregation of the two entities.
As of now, the road seems foggy as to reasoning behind such filing. Maybe to prevent the rivals from making use of such in future or to mix-up politics and business related affairs. Who knows?
The same query is raised by the partner of a Washington D.C-based intellectual property firm, Josh Gerben, “The first reason you want a trademark is you want to keep other people from using the name,” It was added, “Does the company believe there's an opportunity to license this mark to Republicans around the country to use?”