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Not all superheroes wear capes, and definitely not Sir Tom Moore. The statement is used to recognize those generous warriors who keep the need to serve others over their own ego. This time we are talking about 100-year old former British Army Officer, Sir Tom Moore. Sir Moore is known for his commendable service in India, the Burma Campaign and Sumatra when the whole world was going down in World War II. Besides being a loyal officer, he has always been keen about trying his hand at other adventures. Post war while working as a managing director in a company, he thrashed the roads with his impassioned motor riding skills.
And at the 100, he did another wonder. With the purpose to support those in miseries, at the age of 99 on April 6, 2020 the officer decided to walk 100 laps of his garden in a course of 24-days to attract donations. Exceptionally, owing to such determination a total of £37.4 million was raised from over 1.5 million donations which ultimately went for the benefit of COVID-19 victims and their families. Much deserved Sir Tom Moore was greeted by over 150,000 cards and thanked by the Royal Queen herself by showering flypasts.
Now that the name “Sir Tom Moore” has been added to the pages of history, his family and most importantly his daughter, Hannah Ingram-Moore wants to safeguard his name and the honour linked to it. In this regard, three trademark applications have been filed by the family for various goods and services including fundraising and charitable purposes.
As the sources suggest, varied versions of the name of 100-year old war veteran has been applied as “Captain Tom”, “Captain Tom Moore” and “Captain Sir Tom Moore” for goods including “books, DVDs, calendars, mugs, coasters, footwear, clothing and hats”. Additionally, they are also applied for charitable as well as fundraising activities and sponsorships.
Stating the reason behind such registration, a family spokesperson said, “There have been a lot of requests to Sir Tom’s family to create products with Sir Tom’s name on it, claiming some of the proceeds would go to charity.” Further adding, “The family wanted to make sure Sir Tom’s name or face only appears on those products and items he would be happy with. They sought some expert advice and were advised to get a blanket trademark.”